AsiansInvest

Countries / Southeast Asia

Thailand skyline
Wikimedia Commons (CC BY 4.0)
Southeast Asia

Investing in Thailand

A handful of family-run conglomerates spanning agribusiness, retail, and telecoms dominate the SET index, and gold carries a cultural weight in Thai households that few other assets match.

Capital
Bangkok
Currency
Thai baht
Main exchange
Stock Exchange of Thailand (SET)
Regulator
Securities and Exchange Commission Thailand

How people invest in Thailand

Gold shops and gold savings accounts are a genuine mass-market investment, alongside bank-distributed mutual funds, SET equities, and property; retail brokerage growth has been steady but less explosive than in Indonesia or Vietnam.

GoldSET equitiesBank mutual fundsReal estate

Entrepreneurial families to know

Business families based in Thailand who are also active capital allocators — see the full family capital directory.

Agribusiness

Chearavanont family

Brothers Chia Ek Chor and Chia Siew Whooy emigrated from Chaoshan, China, to Bangkok around 1920 and…

Retail

Chirathivat family

Tiang Chirathivat, an immigrant from Hainan, China, settled in Bangkok in the mid-1920s and opened a…

Other Southeast Asia markets

IndonesiaMalaysiaSingaporeVietnamPhilippinesMyanmar

Ready to put capital to work?

Browse platforms, banks, and funds active in Southeast Asia, or read our start-investing guide.

See platforms & funds

Frequently asked questions

What currency does Thailand use?
Thailand uses the Thai baht.
What is the main stock exchange in Thailand?
Stock Exchange of Thailand (SET), overseen by the Securities and Exchange Commission Thailand.
What do people in Thailand typically invest in?
Gold shops and gold savings accounts are a genuine mass-market investment, alongside bank-distributed mutual funds, SET equities, and property; retail brokerage growth has been steady but less explosive than in Indonesia or Vietnam.